Sonia kashuk concealer palette review11/24/2023 These crayons are super-easy to apply because it’s a pointy-tip crayon, which eliminates the need for a lip liner. If you’re into the matte lipstick look, you might want to try out Sonia Kashuk’s Velvety Matte Lip Crayon. Sonia Kashuk Velvety Matte Lip Crayon Review They sell all kinds of makeup for every part of the face, as well as nail polish, brushes, makeup bags and bath & body products. It’s a pity, though, because their selection is quite respectable and their products are good quality. You can’t buy their products at your local drug store, nor will you find them in a department store. Sonia Kashuk, being a Target exclusive brand, can often be overlooked. Acting on this recognition, Sonia Kashuk partnered with Target in 1999 and is now sold exclusively at Target – so they can charge Target prices for department store products. But what wasn’t given a lot of attention was mass cosmetics – inexpensive makeup, with quality to rival those of the major prestige cosmetic lines. Kashuk recognized that because the market was currently reeling with new prestige cosmetic companies, opening another one would just overwhelm it further and was not a smart move, as there was a legitimate risk of getting lost among all the competition.Īnd then it occurred to her: true, the high-end cosmetics industry was completely inundated. When she began contemplating starting her own cosmetics line, there was an explosion in the makeup industry, with new companies such as Bobbie Brown and Laura Mercier popping up and taking over the market. With no time to find a replacement, the director of the video roped in Kashuk to do the makeup – and she loved it.Īs she tried out different positions in the beauty world, finally winding up with the role of creative director at Aveda, Kashuk became friendly with the founders of a number of major beauty brands that we are familiar with today. The founder and namesake of the company, Sonia Kashuk, had been working as a fashion stylist for the Funkytown video shoot, but at the last minute, the makeup artist cancelled. Sonia Kashuk cosmetics was actually started by accident. Sonia Kashuk Makeup Company Background & History Explained Don’t let the low prices put you off – this makeup line can beat high-end drug store any day, and is said to be on par with many prestigious cosmetic brands. It doesn’t have the elite reputation that MAC, Estee Lauder and others have created for themselves however, Sonia Kashuk has been endorsed by celebrities like Cindy Crawford and continues to be popular among women of all statures. Or is it? Sonia Kashuk, a Target exclusive cosmetic line, claims to be just that. Target is not exactly the place you would go to if you’re looking to buy high-end quality makeup.
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